The Triple Package by Amy Chua

triplepackage

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delta.com: Literal wordings won’t meet the market standard 37

source: http://www.delta.com/content/www/en_US/traveling-with-us/special-travel-needs/medical.html
target: http://ko.delta.com/content/www/en_US/traveling-with-us/special-travel-needs/medical.html

Word-for-word translation delivers the meaning however, in most cases, the sentence structure and grammar are ignored. On the other hand, the client ends up with losing customers.

delta_en delta_ko

 

eurail.com: Localization can go wrong – inconsistent spells 36

source: http://www.eurail.com/destinations
target: http://kr.eurail.com/destinations

The famous festival ‘Oktoberfest’ reads two different spells in the same page. The search terms don’t show any results.

eurail_01 eurail_02 eurail_03 eurail_04 eurail_05

delta.com: Localization can go wrong – inconsistent spells 34

Source: http://www.delta.com
Target: http://ko.delta.com

-> Major city names show different spells throughout the pages. Imagine that site visitors should enter different spells to search promotions.

atlanta_1 atlanta_2 montreal_1 montreal_2 quebec_1 quebec_2

 

delta.com 델타항공: inconsistency 32

source: http://www.delta.com/content/www/en_US/shop/deals-and-offers/asia-pacific/seoul-be-flights.html?icid=AsiaFS-KR-BE-TP
source: http://www.delta.com/content/www/en_US/shop/deals-and-offers/asia-pacific/seoul-flights.html?icid=AsiaFS-KR-EC-TP

target: http://ko.delta.com/content/www/en_US/shop/deals-and-offers/asia-pacific/seoul-be-flights.html?icid=AsiaFS-KR-BE-TP
target: http://ko.delta.com/content/www/en_US/shop/deals-and-offers/asia-pacific/seoul-flights.html?icid=AsiaFS-KR-EC-TP

From KRW3,000,000
->The currency unit ‘KRW’ and the preposition ‘from’ are not consistent. The phrases are confusing since the same term reads a noun form as well as a directional adverb form, respectively. It is a common error when proofreading is not done properly.

delta_en_01 delta_en_02 delta_ko_01 delta_ko_02

delta.com 델타항공: semantically broken 31

source: http://www.delta.com/content/www/en_US/skymiles/about-skymiles/million-miler-status.html
target: http://ko.delta.com/content/www/en_US/skymiles/about-skymiles/million-miler-status.html

Delta flyers who reach one million Medallion Qualification Miles (MQMs) gain extra perks. Review the advantages of being a Million Miler.
백만 메달리온 자격마일(MQM)이 넘는 델타 고객님들께서는 추가 혜택을 받으시게 됩니다. 밀리언 마일러가 받는 혜택을 확인해 보세요.
->MQM branding is inconsistently spelled. The term reads ‘million medallion’ in Korean, which is different from the other term in the title.

There are few expressions of loyalty like those demonstrated by our Million Milers™.
밀리언 마일러가 보여드리는 것과 같은 로열티에 대한 표현이 몇가지 있습니다.
->Literal translation makes the meaning out of context.

Complimentary annual Medallion status is awarded annually and is valid from beginning to end of Medallion calendar.
무료 연간 메달리온 자격은 1년 마다 제공되며, 메달리온 달력의 시작부터 마지막까지 유효합니다.
->Dictionary meaning for ‘calendar’ doesn’t fit in context.

Offers and benefits subject to change without notice.
Offers and benefits subject to change.
혜택과 특전은 사전 통지없이 변경될 수 있습니다.
특전 및 혜택은 변경될 수 있습니다.
->Unnecessary redundant in source and target.

To review the rules, please visit Membership Guide & Program Rules.
규정을 검토하시려면 회원 안내서 및 프로그램 규정으로 이동하세요.
->The term ‘review’ reads a dictionary meaning so it sounds awkward in context.

delta_31_1_en delta_31_1_ko delta_31_2_en delta_31_2_ko