eurail.com 유레일: so gay indexing 05

source: http://www.eurail.com/search
target: http://kr.eurail.com/search

Site search function doesn’t support localized languages. The function is tested with one of the Eurail passes ‘Regional pass’ but the search result shows none in Korean and Japanese pages. Eurail.com attracts a different target audience as planned. In this case, SEO and PPC are not part of localization. Again, the string ‘Sorry, we could not find anything’ reads a dictionary meaning so the short sentence doesn’t sound standard.

eurail_en_05 eurail_jp_05 eurail_ko_05

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