delta.com: Localization can go wrong – ripping off 35

source: http://www.delta.com/content/www/en_US/skymiles/2015-skymiles-program.html#earn
target: http://ko.delta.com/content/www/en_US/skymiles/2015-skymiles-program.html#earn

Does Delta rip off its customers? $5,000 for taxes!! The numeric value was not proofread properly.

delta_en delta_ko

Lufthansa.com: Localization can go wrong – semantically broken 02

source: http://www.lufthansa.com/kr/en/Travelling-with-children
target: http://www.lufthansa.com/kr/ko/Travelling-with-children

JetFriends
젯프렌즈/젯프랜즈
->The brand term reads two different spells in the same page.

The holidays are imminent, your flight tickets ready and your youngest child going wild with excitement? So that you are ideally prepared for your children’s special requirements on the journey, we have put together some useful information, tips and services on the following pages. The practical checklist will be especially useful in preparing for your trip.
아이와 함께 하는 가족 여행을 계획하시나요? 어린이의 항공 여행이 걱정되신다면 이 곳에서 어린이의 여행을 위한 유용한 정보 및 특별 준비 사항을 확인해 보세요. 어린이와 함께 하는 여행 체크리스트(PDF)
->There are space errors in the title and body paragraph. The second sentence limits the meaning to the trip ‘unaccompanied children’, which is contradictory to the preceding and following sentence.

Flying with small children (2–5 years)
나이가 어린 어린이(2세 -5세)와 함께 하는 여행
->Translation reads a meaningless modifier ‘kids with younger ages.’

lufthansa_en

lufthansa_ko

Lufthansa.com: Localization can go wrong 01

source:http://www.lufthansa.com/kr/en/Homepage
target: http://www.lufthansa.com/kr/ko/Homepage

The main page of the localized language contains all the combinations of errors;
Space errors, incorrect and literal translation, broken grammar, code errors, etc.

lh_en lh_ko

 

 

eurail.com: Localization can go wrong – inconsistent spells 36

source: http://www.eurail.com/destinations
target: http://kr.eurail.com/destinations

The famous festival ‘Oktoberfest’ reads two different spells in the same page. The search terms don’t show any results.

eurail_01 eurail_02 eurail_03 eurail_04 eurail_05

delta.com: Localization can go wrong – inconsistent spells 34

Source: http://www.delta.com
Target: http://ko.delta.com

-> Major city names show different spells throughout the pages. Imagine that site visitors should enter different spells to search promotions.

atlanta_1 atlanta_2 montreal_1 montreal_2 quebec_1 quebec_2

 

Google YouTube: Awkwardly literal 10

source: https://www.youtube.com/yt/advertise/en/
target: https://www.youtube.com/yt/advertise/ko/

Reach customers
Deliver your message to the right people at the right time with video ads. Every business has an audience on YouTube.
높은 도달률
동영상 광고로 적시에 적절한 사용자에게 메시지를 전달하세요. 어떠한 비즈니스든 YouTube에서 잠재 고객을 만날 수 있습니다.
->’높은 도달률 (high reachable-rate?)’ doesn’t make sense at all. The two sentences deliver literal meanings so they don’t serve as a promo text.

youtube_en

youtube_ko